MDDG integrates web technology with a proprietary b usiness method called Strategic Parallel Implementation™ (SPI). SPI is a framework that guides commercialization without undue overheads, and was developed over the course of many projects - and years of research into the key factors critical to success or sufficient for failure.

These are the elements of project success:

1. You must have a methodology for integrating the work of the many different domain experts.

2. You must use tools that align daily expert actions to the project goals.

3. Project management must promote multi-site collaboration so that you can tap the best experts, regardless of their location.